I was reading through the Willow Creek Association magazine the other day and found an article titled Major Christian Leaders Are Widely Unknown, Even Among Christians. Quickly running down the list of facts I found the following appalling statistics:

57% of Americans have never heard of James Dobson
67% of Americans have never heard of Joel Osteen
68% of Americans have never hears of T.D. Jakes
72% of Americans have never heard of Rick Warren
73% of Americans have never heard of Tim LaHaye

It is amazing to me that even if you are the author of the best selling non-fiction hard cover book in American history (Rick Warren) or the co-author of the best selling fiction series of all time (Time LaHaye), or pastor of a church that is larger than most athletic stadiums most people still do not even recognize your name. Even among Christians the only name that the majority of people had heard of was James Dobson. Aren’t these statistics amazing?

*The research for this was done by The Barna Group (www.barna.org). The results of much of their other research is available at their website also.

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