I just finished Blink by Malcom Gladwell. It was a very interesting book about the subconscious and its effect on our daily lives. Blink gives a number of examples of how in many situations people react without thinking due to their subconscious mind being more alert than their conscious mind. One great example used was of a fire fighter who told all of his men to get out of a house where they were fighting what seemed to be a small fire. He did not know why he did this but immediately after the men got out of the house the floor fell through the basement. If they had remained in the house they would have all been killed. In reality the fire was not only a small kitchen fire but the entire basement was on fire and the only place the flames were visible were behind the stove in the kitchen. After hours of a psychologist probing him to find out what exactly it was that made him make this decision it was found that there were a number of reasons however, he did not even think about these reasons on the sport. If he had taken the time to think about why certain things seemed wrong (ie. The temperature of the room) they all would have died. Instead, he was able to “think without thinking” and because of it all of their lives were saved. It is a very interesting book with a number of great examples of how powerful our subconscious is and I would recommend it.

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